David Leong

David Leong.jpg

I was introduced to coffee on a e-commerce consulting gig with Genuine Origin. They wanted to hire me full-time to fixup their e-com site but I was so intrigued about specialty coffee I turned the job offer down and dove in head first to figure out how I can change careers from tech to coffee. I spent the next two years educating myself and loved every minute of it. To make a long story short, by 2018 I am now running a coffee company in NYC called Oren's Coffee (www.orenscoffee.com) to take a old 32+ year old specialty coffee brand and make it new again. I love participating in the NYC coffee community and figuring out new ways to "Bring Joy with Coffee" to our customers and the NYC community at large.

Relevant Experience

CQI Certified Q Grader 2017
Attended Roasters Guild Costa Rica Origin Trip 2017
Attended SCA Expo 2016 & 2018
Attended Roasters Guild Retreat 2017 & 2018
Attended UC Davis Sensory Summit 2016 & 2018
Attended Cafe Show, Seoul Korea 2016 & 2018
Participated in Coffee Champs New Orleans 2018
Completed Roaster Education at Diedrich Roasters 2017
Awarded 3 silver medals and 3 bronze at Golden Bean roasting competition 2017 and 2 medals in 2018.
Made it into final rounds of Good Food Awards 2019.
One of our Coffee Bags made it into SCA Design Awards 2018.

I love reaching out and connecting with other coffee professionals and companies and bring them closer together and build a collaborative network to move specialty coffee forward. We should all share resources to help each other be more successful in this tough business. I would love to build more content on running a successful speciality coffee company and would work to establish some best practices that can be shared.